![]() In 2007, a creative agency, Deutshe LA starred Scooby-Doo cartoon group for DirecTV where Scooby-Doo group capture a monster who turns out to the cable guy! The Marketing Director of Ford at that time said that this advertisement gains a lot of emotional impact because everyone loves Tom and Jerry. In 2003, a creative agency called Ogilvy & Mather created animated commercial placing Tom and Jerry into a live action setting for the new Ford Mondeo. In 1993, a creative agency, Wieden & Kennedy starred Loony Tunes cartoon in commercials for Nike and success of that resulted in a full length feature film Space Jam. My favourite cartoons have been part of famous animated commercials for different companies or brands and some of them I would like to share with you: So it’s not surprising to see cartoons do great in marketing arena which leads to millions of TV ads every year. The animated character, “Botany Lamb” in their commercial. In 1941, BOTANY MILLS was among the first television sponsors used The history of using animated advertisements is as old as some of the classical cartoon characters such as Mickey Mouse, Bugs Bunny or Tom & Jerry etc. Some of the famous cartoon characters have been part of different brands, TV ads and charities as well. Humor part of the advertisement is the one that people remember more than the type of product. ![]() I believe animated TV commercials create a virtual world which is crafted with fantasy and that is why cartoon characters are not only limited to the animated movies but also ideal for product marketing. I watched a breakfast cereal commercial this morning which made me wonder about the appearance of cartoon characters in TV Commercials. Cartoons have been the best source of storytelling and we stay attached to them regardless of age.
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